Grand Prix

Recode Decode – Saint@RKCR/Y&R Winner

Advertising

Choose a Different Ending – Abbott Mead Vickers BBDO Winner

Diesel A Hundred Lovers – Stink Digital

Google World – Abbott Mead Vickers BBDO

Help the Oversharers – Wunderman UK

King of Ads – Abbott Mead Vickers BBDO

Recode | Decode – Saint@RKCR/Y&R

Arts & Culture

Recode | Decode – Saint@RKCR/Y&R Winner

A History of the World – BBC / VML

Classic FM : Classic Treasure Chase! – Holler / Global Radio

Such Tweet Sorrow – Mudlark in collaboration with the RSC

The Secret Dancer – Tate and Martin Percy

V&A Search the Collections – the OTHER media

Automotive

Trader Media Group – Fortune Cookie Winner

MINI RC emails – LIDA

Peugeot RCZ It Chooses You – EHS 4D Digital UK

Blogging

#sixweeks – Paul McCrudden Winner

We Are Social – We Are Social

Business to Business

Aviva - 1 Day – Soup Digital Winner

Chartered Institute of Management Accountants Website – Fortune Cookie

Driving Brand Growth in GSK – Tribeca Knowledge, OSM, Push THinking

Google Exports – Essence

Orange business website redesign – Proximity London

The BIO Agency Website – The BIO Agency

Charity & Not For Profit

iHobo – Publicis London Winner

Fairsharemusic – Traffic Digital

IdeasTap – Cimex Media

MyProjects – Essence

Patient Opinion – Patient Opinion

Recode | Decode – Saint@RKCR/Y&R

Community

Recode | Decode – Saint@RKCR/Y&R Winner

Central Station – ISO

Help the Oversharers – Wunderman UK

New Look TV – Zone

Tesco: Creating & engaging a community – We Are Social

The Marmarati – We Are Social

Consumer Goods & Services

The Marmarati – We Are Social Winner

Carlsberg England Team Talk – 20:20

Extreme Gamer – twentysix London

Hubbub – Head London

King of Ads – Abbott Mead Vickers BBDO

Sandwich – Abbott Mead Vickers BBDO

Content

Red Campus – Imagination Winner

Coca-Cola – Zone

FitCoach. Powered by Lucozade Sport – Fuse Digital

Keeping Keeley – Mind's Eye Media & Oil Studios

Skin & Bare It – Holler

Educational & Outreach

The Curfew – Littleloud Winner

Battlefront II – Raw TV / Airlock

Hollyoaks: The Morning After the Night Before – Conker Media

Smokescreen – Six to Start

SuperMe – Somethin' Else / Preloaded

The Times Spelling Bee – ID Media London

Engagement

The Marmarati – We Are Social Winner

Battlefront II – Raw TV / Airlock

Central Station – ISO

Dotti Nation – Reactive

Nike Football+ Master Speed – AKQA

Toy Story Missions – Jollywise Media

Financial Services

NatWest iPhone App – NatWest & Monitise Winner

comparethemarket.com – Fortune Cookie

Handbags – CACI

Lloyds.com – Lloyd's, LBI, Aqueduct

mybarclaycard – EMC Consulting

Northern Rock - mortgages website – TH_NK

Games

Privates – Zombie Cow Winner

Home Sheep Home – Aardman Animations

Horrible Histories – Lion Television / Littleloud

The Curfew – Littleloud

Thingdom – Preloaded

Trafalgar: Origins – Preloaded

Government & Public Sector

Recode | Decode – Saint@RKCR/Y&R Winner

Business Link Northwest Knowledge Portal Phase 2 – Mando Group

Choose a Different Ending – Abbott Mead Vickers BBDO

Donate Life – Reactive

TV Licensing – TH_NK

Where Does My Money Go? – Open Knowledge Foundation

Health & Healthcare

In-Bed – Profero & Aardman Winner

Bupa Running – TH_NK

Donate Life – Reactive

Embarrassing Bodies: Live – Maverick Television

HSE Preventing Stress website – Mando Group

Patient Opinion – Patient Opinion

Integrated Campaign

Choose a Different Ending – Abbott Mead Vickers BBDO Winner

A History of the World – BBC / VML

Help the Oversharers – Wunderman UK

HomeAway.com – Publicis

Littlewoods Integrated Christmas Campaign – Indicia

Sandwich – Abbott Mead Vickers BBDO

Interactive Installation

Voicebox robot – ico Design and Adil Abrar Winner

LBi Mobile Mobile – LBi

Lincoln Multi-Touch Table – Imagination

Magnificent Maps: Power, Propaganda and Art – Cogapp

Where do you stand? – Xray

Leisure & Travel

Little Break, Big Difference – We Are Social Winner

Lawn Tennis Association (LTA) digital strategy – Fortune Cookie

Nike True City – AKQA

Route Planner Email – Elvis

The Hoxton – Codegent

Tourism Ireland trip planner – LBi

Media & Entertainment

The Land of Me – Made in Me & Less Rain. Winner

221B.sh – AKQA in partnership with Hide & Seek

Life Begins (One Born Every Minute) – Airlock & Dragonfly

Sofa Stadium – Elvis

The Newspaper Club – Newspaper Club

ZingZillas – Plug-in Media / Blue Zoo

Mobile Apps

Nigella Quick Collection – AKQA Winner

iHobo – Publicis London

Landshare by River Cottage – KEO digital and The App Business

Nike Football+ Master Speed – AKQA

Nosey Parker App – Stardotstar

SprintGPS – Screenmedia

Multi-Platform

Misfits xp – E4.com, Six to Start and Clerkenwell Productions Winner

Find Kopparberg – Saint@RKCR/Y&R

Recode | Decode – Saint@RKCR/Y&R

Science of Scams – Objective Producions

SuperMe – Somethin' Else / Preloaded

The Marmarati – We Are Social

Open-Data

Recode | Decode – Saint@RKCR/Y&R Winner

Help the Oversharers – Wunderman UK

Measuring the Christmas Spirit – Redweb

Where Does My Money Go? – Open Knowledge Foundation

Property, Construction & Engineering

Pearl Augmented Reality – Imagination Winner

Bryden Wood Website – ID Media London

MyBuilder – MyBuilder Team

Tepilo – Codegent

Retail, Services & Utilities

Hubbub – Head London Winner

Dotti Nation – Reactive

Fairsharemusic – Traffic Digital

Fits,me Virtual Fitting Room – Fits.me

Rhino UK – Isle Interactive

Tesco: Creating & engaging a community – We Are Social

Self Promotion

LBi Mobile Mobile – LBi Winner

10 Downing Tweets – twentysix

MyBuilder – MyBuilder Team

The BIO Agency Website – The BIO Agency

The Pirata Boat Race – Pirata London

Tweeting Twankey – Skive

We Are Social – We Are Social

Social Media

Battlefront II – Raw TV / Airlock Winner

Help the Oversharers – Wunderman UK

Lips Number One Hits: Lips Jukebox for Xbox 360 – AKQA

New Look TV – Zone

Skins series 4 – holler

The Marmarati – We Are Social

Student

WiDrive – Gavin Williams Winner

Aidapp – Ryan Barnes, Nelson Pimenta, Steve Kashishian, Yuan Ma, Shupeng Yang

Frontier – James Field

Harmoneyes – Enric Pedró, Jumana Al Issawi, Kaveh Shirdel, Kent Andersen, Tom Juneau

Influencia – Nico Antonogiannis, Anna Jansson, Coy Chen, David McLellan, Sunny Shao

Storyscape – Amy Sampson

Telecoms & Technology

Meet Android (Google hi-jack) campaign – TBG Digital Winner

Have a Finnish Christmas – Wunderman UK

LBi Mobile Mobile – LBi

LG SL series - Behind the picture – Publicis Modem

Orange business website redesign – Proximity London

Use of Email

Littlewoods Integrated Christmas Campaign – Indicia Winner

Can you understand children? – Draftfcb London

McCain Foods eCRM Campaign – Underwired Amaze

MINI RC emails – LIDA

Mothercare Pregnancy Emails – Zone

Secret Garden Dynamic Emails – Indicia

Use of Mobile

The Wedding Planner By Amanda Wakeley – POD1 Winner

Domino's Pizza Foursquare Promotion – Vexed Digital

iHobo – Publicis London

NatWest iPhone App – NatWest & Monitise

Small Luxury Hotels of the World iPhone App – Fortune Cookie

Use of Viral / PR

Epson Extreme Gamer – twentysix Winner

Little break, Big difference – We Are Social

Meet Android (Google hi-jack) campaign – TBG Digital

Smart Soccer Game – 20:20

Tunited launch via online PR – 20:20

Web Apps

Fontdeck – Clearleft Winner

ChromaCam Colour Madness – Redweb

Conversocial – iPlatform

FitCoach. Powered by Lucozade Sport – Fuse Digital

HammerKit – HammerKit Oy

Post-It Shopping Genius – Profero

Websites & Microsites

The Tate Movie Project – Aardman Animations Winner

Battlefront II – Raw TV / Airlock

Digital Podge – Line Digital

Google World – Abbott Mead Vickers BBDO

McLaren.com - The Race 1.0b – Work Club and Pirata

National Rail Enquiries – Fortune Cookie

Accessibility & Usability

V&A Search the Collections – the OTHER media Winner

Smokescreen – Six to Start

Coca Cola – Zone

Font Deck – Clearleft

Copywriting

Route Planner – Elvis Winner

Can you Understand Children? – Draftfcb London

Choose a Different Ending – Abbott Mead Vickers BBDO

In Bed – Profero & Aardman

Effectiveness

Home Sheep Home – Aardman Digital Winner

Natwest App – NatWest & Monitise

Privates – Zombie Cow

Pearl Augmented – Imagination

Innovation

Recode Decode – Saint@RKCR/Y&R Winner

Font Deck – Clearleft

The Newspaper Club – Newspaper Club

The Pirata Boat Race – Pirata London

Motion Graphics

The Curfew – Littleloud Winner

Google World – Abbott Mead Vickers BBDO

LG Behind the Picture – Publicis Modem

Zing Zillas – Plug-in Media / Blue Zoo

Originality

Diesel - A Hundred Lovers – Stink Digital Winner

iHobo – Publicis London

Privates – Zombie Cow

The Curfew – Littleloud

Sound

LG Behind the Picture – Publicis Modem Winner

The Curfew – Littleloud

The Land of Me – Made in Me & Less Rain

Zing Zillas – Plug-in Media

Strategy

Recode Decode – Saint@RKCR/Y&R Winner

iHobo – Publicis London

LBi Mobile Mobile – LBi

Little Break, Big Difference – We Are Social

Technical Achievement

The Newspaper Club – Newspaper Club Winner

LBi Mobile Mobile – LBi

Natwest App – NatWest & Monitise

Trade Connect – Fortune Cookie

Visual Design

Digital Podge – Line Digital Winner

BIO Agency – The BIO Agency

Nike Football+ Master Speed – AKQA

The Land of Me – Less Rain