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Vassilios Alexiou, Interaction Director & Founder, Less Rain

Vassilios programmed his first online 'interactive place' in 1996 using Macromedia Director and set up Less Rain in 1998 along with Lars Eberle. As interaction director at Less Rain, he is interested in engaging, rich media online environments that promote creativity and have a physical, as well as virtual dimension.

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Julie Allen, Head of Digital for Social Responsibility, MTV

Julie Allen is Head of Creative and Digital for Social Responsibility at MTV Networks International. In this role she is responsible for the strategic and creative development of all social responsibility media campaigns across all platforms for MTVNI. Julie is currently Exec Producing a documentary titled Me, Myself & HIV which will broadcast across all MTV channels on December 1st 2010, as well as architecting the digital and social media strategy accompanying it.

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Jon Bains, founder, Obsolete, Lshift, Lateral

In 1997 he co-founded Lateral, Working with a myriad of clients Jon explored all aspects of new media and traditional marketing. Over the years he has been instrumental in planning numerous award winning online campaigns and programmes for brands such as Stella Artois, Five, Nintendo, Pathé, Cadillac, EMI, Which? and more. His signature work has been seen for over a decade on Levi's® from Flat-Eric & Error page campaigns to the recent user generated Levi's Antidote. He is currently in the process of found a new cross media social venture which launches in November 2010.

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Toby Barnes, Managing Director, Mudlark

Toby has a long history within the digital media industry working in a variety of roles through publishing, publication and development; for a number of key industry organisations such as Emap, Virgin, MTV Networks, and Two Way TV Games. As a founding member of Virgin Media's Interactive Division he launched Europe's first commercial interactive TV service. At MTV he was responsible for interactive content across mobile, broadband and narrowband for MTV multiple European channels. Launching MTV2, Toby won a large collection of awards including a D&AD pencil, Bafta, and promax for his work online and onscreen. After a brief stint on the Pacific Rim, as surfer, film maker, consultant and beach bum Toby returned to the UK and his new base in the Midlands. Here he has worked with a number of digital media companies, and after working as Executive Producer at EM Media, the regional screen agency in the Midlands, Toby created Videogames & Digital Media Consultancy Pixel-Lab. In 2008 Toby set up Mudlark – a production company obsessed with making life playable. He is currently developing Chromaroma, a social game that gives you the power to play your mass transit system.

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Nikki Barton, Head of User Experience, Nokia

Nikki Barton is the Creative Director responsible for the ground breaking design of Internet Explorer 5 and the Microsoft Office suite of software for the Mac, Tate website and Malcolm McLarens' Casino of Authenticity & Karaoke art installation. She is regarded as one of the leading experience designers in digital media in the UK and has over 20 years experience across a wide range of platforms worldwide. She is currently Head of UX Design at Nokia, where she leads a team of designers, technologists and usability experts in shaping the mobile future, and is a regular contributor to industry publications, awards and events.

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Ben Bashford, Strategic Experience Architect, LBi

Ben Bashford is a native Londoner. His background is in art and music but he has been designing and building interactive things since 1995. He is passionate about anything that uses the internet to enrich people's lives and is fascinated by the blend of digital and analogue interaction made possible by emerging technologies. Ben works for LBi London as an Experience Architect and is a member of Council - a think tank for the Internet of Things.

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Andy Beaumont, Technical Director, Outside Line

Andy Beaumont is the Technical Director at London agency Outside Line and a former winner of more than one BIMA. His 12 years in the industry have seen him contribute to books and magazines as well as give talks around the world about technology, usability and online games.

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Matthew Bolton, Intel Brand & Audience Communications, Intel

Matthew manages Intel's Consumer advertising & media strategy across Europe, Middle East & Africa and he is part of global taskforce developing a creative framework for Intel's multi-year Sponsors of Tomorrow™ campaign. A fifteen year Intel veteran, Matthew has held various roles in the Integrated Marketing organisation including Corporate and B2B communications and Search Engine Marketing.

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Tom Brunner, Brand Strategist, Microsoft Advertising

Tom has worked for Microsoft in a creative and strategic role for 5 years. Challenged with understanding the media landscape, the creative agencies ecosystem and clients advertising demands, and ensuring that Microsoft is driving creativity with concepts, ideas and solutions. Tom has collaborated with numerous global and local clients, advertising and creative agencies in evangelising and pushing the creative boundaries on innovation. Prior to joining Microsoft, Tom spent 7 years on media agency side starting as a TV buyer before he moved into a more strategic planning role before he decided that digital was where he wanted to be.

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Dan Campbell, EMC

Following a traditional graphic design course at the London College of Printing, Dan quickly fell down the digital rabbit hole. Since then, He has spent most of his career trying to bridge the gap between the entertainment qualities of traditional TV productions, the interactive engagement of video games and the communication and transactional capabilities of the web. Having worked both agency and client-side, Dan understands the difficulties in trying to create products and services that strike a chord with their target audiences. But it's in this space that so many new creative opportunities lie.

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Tim Carrigan, CEO, Ad.IQ

Tim is a successful entrepreneur with a background in media and technology. In 2003 he joined Ad.IQ as chairman and investor and in 2005 became its full time CEO. His expertise has helped grow the business from a four person start up to an established multinational with a team of 50 in 12 markets. Born and raised in Australia, Tim got involved with media after leaving school at 16; writing for newspapers, working in radio and even making a film. Arriving in the UK aged 24, he worked as a journalist at EMAP where he launched a magazine with Rob Beecroft. He later co-founded one of the first interactive agencies, NoHo Digital which was acquired by WPP in 1999 to became part of Ogilvy Interactive where Tim became a managing partner.

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Trevor Chambers, Executive Creative Director, Start Creative

Trevor is a digital creative veteran with of over 16 years of pixels under his belt, and yet has somehow managed to retain most of his hair. Along with Phil Jones he set up Real Time Interactive in 1994, which grew to over 100 staff with clients that included Diesel, Canon, The FA, PlayStation and The Premier League. In 2000 Real Time merged with Evans Hunt Scott to create EHS Real Time, one of the first integrated direct agencies now known as EHS Brann. He joined Start in 2006 as Executive Creative Director and is responsible for strategy and creative direction on all digital projects. Nothing delights him more than rolling up his sleeves and getting right under the hood of a complex job. In his spare time, he dresses in black lycra and pedals furiously up mountains.

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Oli Christie, Managing Director, Neon Play

Oli Christie is one of the digital industry's most experienced old timers, boasting a wealth of big brand credentials. With hundreds of campaigns under his belt, his work has picked up over 25 key industry awards and he's going grey. And now he has set up Neon Play, one of the leading mobile games studios in the UK, specialising in iPhone games and entertainment apps. Neon Play was launched in June 2010 and they have already launched successful games such as Flick Football (UK top 10 paid), Golf Putt Pro (USA/UK number one free app), Hotshot Pool and an app for cult comedy site Rathergood.com. Previous to Neon Play, Oli was creative director at InboxDMG and Panlogic, working on clients such as the BBC, lastminute.com, Tesco, P&G, Panasonic, United Biscuits and EA. Oli speaks regularly on the subject of viral and email marketing. He was a key speaker at the first ever global 'Viral Summit' held at the ICA. Oli has been on BBC TV's Click programme and recently spoke at the Apple Store. A founder member judge of the IAB-sponsored 'Creative Showcase', he has also written for key industry titles such as NMA and Marketing.

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Louis Clement, Creative Director and Co-Founder, Skive

Louis Clement is Creative Partner and Co-Founder of digital agency Skive, nominated for 7 BIMAs last year. He's not remotely bitter that he only walked away with two. His 10 years in the industry have seen him generate and oversee the creative output of an agency specialising in rich interactive experiences, whose client portfolio includes the likes of Nestlé, L'Oréal and Lotus. Last year, Skive acquired another digital agency, Soup, and now number more than 60 staff. They develop strategies and create campaigns designed to involve consumers in a closer, more rewarding relationship with brands, combining the latest technologies with consumer insight, great ideas and the highest production standards, with a focus on effective results.

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Rex Crowle, Illustrator, Animator, Graphic and Motion Designer

Rex Crowle is a creator of visual playfulness for videogames, broadcast and interactive. Busying himself directing animated shows for MTV and Disney, the Bafta-award winning visuals of LittleBigPlanet on Playstation3, or personal projects such as his iPhone app EpicWin.

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Harry Cymbler, Founder of Hot Cherry

In 2001, Harry Cymbler set up Hot Cherry, the independent award-winning agency. Since then he has pioneered the online PR and social media scene working with forward thinking brands, including Ford, Sony Playstation, Channel 4, E4, VW, Microsoft, BBC, Sony Pictures Television, LG Group, Tower Records, Tom Ford, FX, Kylie, Institute of Contemporary Arts, NSPCC, Columbia Pictures and Shelter, to bring real results and unlock the potential of interacting with consumers online. In 2009, Adam Gee, Channel 4's BAFTA Award winning new media commissioner, and James Booth, former founder of Tangozebra, and nominated by New Media Age as the most influential person in new media, joined Hot Cherry as non-executive directors.

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Bruce Daisley, Sales Leader, YouTube & Display UK

Bruce Daisley is Sales Leader for YouTube & Display UK. In June 2010 New Media Age awarded Bruce 'The Greatest Individual Contribution to New Media'. Bruce runs Google's display advertising business in the UK - covering YouTube and the Google Display Network. Having previously worked at Bauer and Capital Radio.

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Eduardo de Felipe, Creative Director, Pirata

Eduardo estudió diseño de producto y comenzó su carrera profesional en España before moving to London for the weather. Eduardo's joined Sega in 2003 working on the brand’s game launches after which he took up a post as Design Director with Randommedia on 2005 working on clients such as Playstation, eBay, Sky and the BBC. In 2006 he joined Campaign’s Digital Agency of the Year, Dare where he took on the role of Associate Creative Director. Overseeing the newly won Becks and Vodafone accounts, he landed a handful of awards as well as helped the agency to three consecutive Agency of the Year awards along the way. In 2008, with fellow Spaniard and Dare Creative Lead David Boleas alongside him, Eduardo left Dare to form Pirata; a people focused digital production studio that would be a true partner to clients when it came to high-end digital creative. He proceeded to put together a collection of passionate creative technologists, designers, and developers and married these with hand picked Producers. Fast forward to 2010 and Pirata is now a` 20-strong crew with a client list that boasts AMV, BBH, Ogilvy, Fallon, Coca Cola and McLaren to name a few. This year also saw Eduardo pick up a One Show Gold Pencil for the Race 1B work with McLaren.

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Poppy Dinsey, Freelance Writer

Poppy Dinsey started her academic life specialising in the emerging markets of Eastern Europe, but soon decided London's tech scene was far more exciting. After working in business development for multiple property search engine start-ups, Poppy went on to work for Doug Richard's School for Startups before going on to focus full time on expanding her own projects – What I Wore Today and The Lust List. She can't quite believe she's managed to combine her passion for fashion and technology to create her dream job. Poppy also writes for MSN Life & Style.

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Tom Dolan, Strategy Consultant, Cimex

He has worked for MTV, Granada and the BBC, and is now a strategy consultant at leading user-centred digital engagement agency Cimex. He's managed large teams and complex projects for brands including Nokia, EastEnders, I'm a Celebrity, Parliament, Children in Need, jam, Motorola and Later. He was an early expert on the use of video online and is constantly looking for new ways to mix disciplines, combining great editorial and innovative technology to create new, meaningful, user experiences in the digital space. www.cimex.com

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Mel Exon, Managing Partner, BBH Labs

Mel Exon is founder and Managing Partner of BBH Labs, Bartle Bogle Hegarty's global innovation unit. In addition to her BBH Labs role, she has been a shareholder and partner of BBH London since 2001. Mel spends most of her time working out how new technologies and new forms of storytelling can lead to new and different creative outputs for brands. She writes about this and more at http://bbh-labs.com and tweets at http://twitter.com/bbhlabs.

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Damian Ferrar, Director of Digital, Imagination

Damian joined Imagination in 1997 to develop pioneering digital experiences for clients including Ford, Guinness, Samsung, Vodafone and Unilever. As Director of Imagination's Global Digital offer, Damian leads a global team of insight, creative and technology experts who create strategically driven, innovative digital experiences across multiple channels and platforms including online, social media, mobile, film, and interactive installations. Prior to Imagination, he gained experience as the Creative Director of the BBC's New Media division as well as heading up the digital offer for WPP's Clever Media.

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Tracey Follows, Head of Planning VCCP

Tracey began her career at Cogent and McCann-Erickson in 1994, enjoying chocolate, vodka, whisky and an IPA Effectiveness award along the way. She then went client-side to run brand communications at One2One, T-Mobile and BT, before returning agency-side to indulge her shopperholicism as the planner on John Lewis at Lowe. She joined VCCP in early 2009, as the lead planner on O2, working across not just mobile, broadband and retail but financial services, travel and health as the brand continues to stretch beyond mobile into new and exciting sectors.

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Piero Frescobaldi, Creative Partner, unit9

Born and bred in florence, italy, among vineyards and with a wine making heritage, Piero built a carrier in Film production and TV commercials, working with the likes of Jane Champion, Kenneth Branagh and Francis Ford Coppola. In 1996 Piero co-founded unit9 to craft online experiences. Piero realised early his passion lied in the crafting of captivating and engaging experiences, for the enjoyment of online users. With this target he has focused unit9 over the last 10 years in creating a digital production model to bring together specialists and "direct" online user experiences. To that extent Piero was the first coin the term "interactive director" and bring such professional figures into the digital development model, creating clarity and transparency between Agency and the "crafters," creators of digital experiences. Piero believes that great communication in all media is achieved through filters that stimulate the imagination, tell a story, and create an emotion. Voted one of Campaign's top digital Creative directors, he lives in between London and Florence, with wife Susy and sons Lorenzo and Max.

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Kerry Gaffney, Head of Digital, Porter Novelli UK

Kerry Gaffney is global director of Social Media at MOFILM Social, a spanking new venture from MOFILM. The latter helps aspiring filmmakers create video for big brands and social causes. The former is assisting those brands to make the most of the content being created by developing their social media strategies, either from scratch or jut giving a little polish here and there. When not pootling around the internet she is usually training for her next adventure race and blogging about it at Toughgaffs.

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Ben Gilmore, User Experience Architect

Ben studied Fine Art at Goldsmith, specializing in mixed media and digital. He started in the industry as a front end developer for the Brighton based web agency Victoria Real. During the last 11 years he has focused on Information Architecture and User Experience Design working at such companies as Detica, LBi, Channel 4, Preloaded and currently working at the BBC on the Digital Media Initiative.

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Tom Hartshorn, Founding partner and Creative Director, Nation

Tom Hartshorn is a designer, thinker and partner at Nation a digital design studio in East London

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Rob Heasley, Founder / Creative Director, Naked Penguin Boy

Rob began his career as a commercial illustrator working for an advertising agency in South Africa, which prompted him to enrol on a Graphic Design Degree course at Durban University of Technology where he graduated with honors. He then went on to work for various advertising agencies in South Africa and Britain, where he produced award-winning work in print, TV, CD Rom and Web for more than a decade. He continues to illustrate & has exhibited work at a number of galleries in the UK. He was commission by Getty Images to produce and licence a series of illustrations, which have been used internationally for a number of years. At any given time he has a number of personal projects on the go, the latest being a children's picture book he has written & is currently illustrating. Without giving too much away it's basically a horror story for kids! Rob founded Naked Penguin Boy, a digital communications agency that creates engaging content to help some of the world's biggest brands promote their objectives, with his brothers Rowan & Greg in 2001. Current clients include Paramount, Dreamworks, ITV, Turner, William Hill & Universal Pictures.

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James Hilton, Co-Founder and Chief Creative Officer, AKQA

James co-founded AKQA in 1995 as Creative Director. Now Chief Creative Officer, James has been at the forefront of an industry which has seen AKQA grow to become the world's largest independent digital agency with offices in London, Amsterdam, New York, Washington DC, San Francisco, Shanghai and Berlin. As a world leader in design and creativity, James has collected a multitude of global awards; most recently the Creativity 50, a list of the most influential and inspiring creative personalities of 2010 and the Grand Prix Cannes Cyber Lion for Fiat eco:Drive. Often lecturing on the international circuit, he has also served as a judge for such highly respected industry awards as Cannes Lions, Webby Awards and as Jury Chairman for the Clio Awards. James lives in Dulwich, South London, with a motorcycle, a collection of old things, some goldfish and a garden which he is trying hard not to kill.

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Tom Hume, Managing Director, Future Platforms

Tom is MD of Future Platforms, a 10-year old software company that designs, develops and launches lovely software products for mobile phones, with an emphasis on collaboration, participation and playfulness. Their recent clients include Nokia, Microsoft, the BBC, Roulette Cricket, and Touchnote. Tom writes online at http://tomhume.org.

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Neil Jeffries, Digital Director Silent Deer & Oddizzi.com

Neil Jeffries has been working in the design and marketing industry for over 20 years (the last 14 years exclusively in the digital arena). In 2000 he co-founded the boutique digital agency NOWWASHYOURHANDS that became synonymous for groundbreaking, award winning work. Neil managed the agency successfully for 8 years implementing fully integrated campaigns with such major clients as MTV Europe, Sony Entertainment, BBCi and Haymarket Publishing. Today Neil is co-founder of Silent Deer Creative and the Digital Director of start-up venture Oddizzi.com where he continues to celebrate innovation and to push the creative boundaries.

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Laura Jordan-Bambach, Executive Creative Director, LBi London

From humble beginnings as an interactive artist and trained taxidermist, Laura cut her teeth as a key figure of the infamous ‘geekgirl' hyperzine in the early 1990s. Moving from sunny Sydney to London with Deepend in 2000, her dotcom bubble was promptly burst and she's held senior roles at Lateral, I-D Media and glue before heading up the reigns at the LBi mothership with her partner Simon. She travels a lot, speaking about ideas and geeky stuff that take her fancy. As well as her day job as an award-winning creative lead and ruthless optimist, she is founder of SheSays, a global network encouraging more women to put down their ponies and pick up a computer.

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Katz Kiely, CEO, Just-b. Productions

Katz is a creative, a catalyst, a connector and an expert in co-creation. She is the brains behind the b.TWEEN phenomenon, UKs first cross-sector market place, a dynamic network where digital disruptors from companies big and small come together to figure out what they can do together that they can't do on their own. She judges for various awards including SXSW Accelerator, British Council Young Creative Entrepreneurs and the Big Chip Awards. In previous lives she made music, wrote screen plays, built installations, curated international festivals and made screen-based products look nice. She sits on Sheffield's Culture Board and is an RSA fellow.

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Antony Mayfield, Sr. Vice President of Social Media, iCrossing

Antony is Senior Vice President of Social Media at iCrossing, a digital agency. He provides leadership for the company's services and innovation efforts related to the social web. Joining n 2006, he founded its content and social media teams, working with clients such as Coca-Cola, Toyota and Marks and Spencer. He is also the author of the best-selling Me and My Web Shadow: How to Manage Your Reputation Online and has written three widely acclaimed e-books about media, marketing and the web.

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Spencer Mchugh, Director of Brand, Everything Everywhere

Spencer McHugh, Director of Brand at Everything Everywhere is responsible for the companies brand strategy and all marketing activity for the Orange & T-mobile brands in the UK, including sponsorship, direct marketing, digital, retail marketing, media buying and advertising. Spencer was previously Director of Brand at Orange UK and before that Head of Digital and Direct Marketing at Orange where he led the charge on some of the most successful and high profile digital brand campaigns such as the Unlimited Website and the Pay As You Go Animals Balloon race which have regularly been awarded for creative and technical innovation. Before that Spencer was a planner at various agencies including MBO, Publicis Dialog, Limbo and GGT Direct.

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Mills™, ustwo™ Co-Founder

mills™ - the willy wonka of the app world, co-founded ustwo™ the studio of dreams™ back in 2004 with his business partner, sinx with a £5000 loan. Together, through their love of user interface design, ustwo™ grew from a two man startup to a notorious 50+ strong team based in London and Malmö, Sweden - working with the likes of Virgin Media, Sony Ericsson, Turner and Sony. He has created successful iPhone apps which have sold globally in their 100,000s and have become brands in their own right. Titles include MouthOff™, PositionApp™, Granimator™ and Inkstrumental™. mills™ is in charge of every ustwo™ app, making sure each is nurtured from concept all the way through development, and finally to download - making them the most beautiful apps available in the App Store. mills™ is always 100% transparent about the world of app development and its associated pitfalls, as well shouting as loudly as possible about the joys of limited success.

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David Miller, Managing Partner

David is a founding Partner and Managing Director of digital & direct agency Ruby, named ‘One to Watch' by NMA. Ruby's clients include Tesco, Volkswagen Commercial Vehicles, Glenfiddich and Heineken. Before co-founding and launching Ruby, David was a Board Director at Proximity London, where he ran the agency's flagship Volkswagen account. Prior to that he was a Business Director for OgilvyOne Malaysia. Based in KL, he ran the Nestle and DHL B2B direct marketing accounts across South-East Asia. He has also worked at Craik Jones and OgilvyOne London.

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David Mitchell, Head of Brand, Xerox Europe

David Mitchell is Head of Brand for Xerox in Europe, and has worked in technology marketing for fifteen years. During that time he has managed Intel’s European web & digital marketing, created the digital activation of Xerox’s Ducati sponsorship and is currently tackling Xerox’s e-business challenges.

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Tom Muller, Digital Creative Director, Studio Output

Originally from Antwerp, Belgium, where he received an MA in Graphic and Advertising design, Tom moved to London in 2000 where he has worked and lived ever since. Prior to his current role as the Digital Creative Director at Studio Output Tom spent the past 8 years as the Design Director at Kleber Design — world renowned for their forward-thinking and award-winning interactive work in the entertainment and media industries — working on projects for Sony Music, Warp Records, Columbia, The Pet Shop Boys, Lily Allen, Kylie, the ICA and EMI to name a few. Alongside his agency commitments he maintains a multi-disciplinary freelance practice specialising in typography, identity design, illustration, moving image, and publication art direction for both print and screen media. His clients include those from the publishing, entertainment, fashion and design sectors., including Diesel, DC Comics, WIRED Magazine, Tori Amos, MTV Europe, Swarovski, Getty Images, Image Comics and more. His work has won him international industry recognition, and is regularly showcased and featured in design publications the world over.

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Andreas Müller, Founder & Owner, Nanika

Andreas' early career included working as Rich Media Director at the world renowned design studio Hi-ReS! for 5 years before founding Nanika together with Hi-ReS! founder Florian Schmitt, to create a company focused on up and coming technology. On top of his contributions to various award winning projects while at Hi-ReS!, in 2005 he was awarded the prestigious Tokyo Type Directors Club Grand Prix for his piece For All Seasons, the first and (so far) only interactive piece to receive the Grand Prix. In 2007, his pieces Wind and SwimmingMessageSystem, created for Nokia's Flagship Stores were selected by Wired magazine to go on display at the yearly Wired NextFest festival. In 2009, Nanika worked on a groundbreaking mix of interactive and video visuals for Diesel's S/S 09 show in New York. A well known figure in the digital art scene, Andreas takes great delight in pushing the boundaries of digital expression.

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Mobbie Nazir, Managing Partner, Brew

Mobbie is Managing Partner at Brew, digital and social media marketing agency of the Fishburn Hedges Group, helping brands bring interactive and PR thinking together. With a background in digital and CRM planning, Mobbie has worked with some of the UK and Europe’s largest brands to develop successful and innovative interactive strategies including American Express, BSkyB, Yahoo!, Ericsson, Ford, Microsoft, MSN and Mastercard. Prior to joining Brew Mobbie was head of Planning at MRM Worldwide, digital and direct marketing agency of McCann Erickson. Her focus is helping brands build long-term profitable relationships with their audiences online.

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Mike Nutley, Editor-in-chief, New Media Age

Michael Nutley has been a business journalist for 25 years, covering a number of areas including software, telecommunications, construction and leisure. He took over as editor of New Media Age in July 2000, and was promoted to editor-in-chief in 2007. As editor-in-chief he maintains a strategic overview of the entire new media sector, from both a client and a service provider perspective. He is also particularly interested in the convergence of TV and the internet, and the transformative effect of interactive media on organisations.

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Dan Oliver, Editor, .net Magazine

Dan Oliver is an experienced UK-based journalist and current editor of .net magazine, the world's best-selling publication for web designers and developers. Specialising in technology and design, Dan has also contributed to a number of publications including the Sunday Times, the Guardian, T3, PC Format, Computer Arts, etapes, the Institute of Directors Magazine and many more. You can follow Dan on Twitter at @danoliver.

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Simon Oliver, Founder & Owner, HandCircus

Simon is the founder of the independent studio HandCircus, creators of the Rolando series for the iPhone and the forthcoming "Okabu". Prior to starting HandCircus, Simon has enjoyed a varied career spent creating playful things, from Flash Games and educational exhibits to music toys and gallery installations.

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Pete Petrella, Creative Director, Twentysix Digital

Pete is an award winning creative with over ten years experience in digital media. During his time at Wheel (now LBi), Proximity London and twentysix, he's worked with some of the largest brands in the UK and Europe, winning domestic and international awards for his creative work.

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Thayer Prime, Developer Community Strategist, HM Government

Thayer is currently working on the data.gov.uk project for HM Government, headed up by Sir Tim Berners-Lee and Professor Nigel Shadbolt. Prior to that she helped community outreach for the Guardian Open Platform. She has worked in community & social web since 2000, starting as a developer at UpMyStreet, and helping to create the then start up Chinwag in 2004. She's been a technical recruiter, consulted on videogaming, written for the Independent, and consulted on emerging technology for Apple and Nokia. She has consulted in top agencies on global projects to lead and manage technical teams, and has contributed to UNESCO and NESTA on public service media events. She is also one of the judges for the Big Chip Awards in Manchester for the gaming award. Her current passion lies in the open data movement, and is Mum to her already iPad and Android native 2 year old daughter.

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Mark Pytlik, Founder & MD, Stink

Mark Pytlik is the Founder and MD of the London and New York-based interactive production company Stink Digital. From its launch in January 2009, the Stink off-shoot has been responsible for some of Europe's most recognized digital work. Since winning a Cannes Film Grand Prix and a Silver Cyber for its work on the Philips' Carousel site last year, the company has launched an interactive fashion catalogue for Diesel, contributed a personalizable interactive film to Nike's 2010 World Cup campaign, and built a live streaming digital popup shop for Cadbury's. Its latest work, a 12 minute interactive film for Lexus, was named FWA Site Of The Month for May. A former music journalist, Mark is also the author of the Bjork biography Wow & Flutter and a longtime contributor to Pitchfork Media.

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William Rowe, CEO & Founder, Protein Ltd.

Protein is a next generation brand agency and media emporium that produces international campaigns for the likes of LVMH, Nike, Adidas, Diesel, Red Bull, Becks, Absolut, Sony Playstation, Nokia and MTV. It also represents some of the world's most prestigious online publications and blogs including LOOKBOOK.nu, RCRD LBL, Cool Hunting, Mixcloud, We Heart It, Fact Magazine, Beautiful Decay, Superfuture and Dezeen, reaching over 20 million young, creative and culture obsessed influencers in all corners of the globe every month.

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Andy Sandoz, Creative Partner / Innovation Director, Work Club

Andy is a partner @ Work Club, founded 2007. Previously he was CD at Agency Republic, a TV channel brander, a designer, a game designer, a 3D animator and originally an illustrator who got frustrated that his airbrush did not have 'cmd z'. He's passionate about the internet as a power source for business and social change. He tries to smile in photos because people tell him he looks grumpy, which makes him grumpy. You can follow him on the streets of South London or @sandoz.

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David Streek, Co-founder & creative director, Playerthree

David Streek, or Gravy as he is often known, is the co-founder and creative director at Playerthree, a London based studio formed in 2001 that specialises in online games and interactive tools for web, PSP and iPhone. Clients include BBC, Channel 4, ITV, Cartoon Network, Adult swim as well as a wide range of agencies. Prior to Playerthree, David was a partner and design director at Deepend (No.1 new media agency in the world - AdAge - 2000), formed by friends Gary Lockton and Simon Waterfall upon graduating in 1994 from the RCA where David studied attained a masters in Industrial Design Engineering. For his sins, David also created Innocent's 'dood' logo as part of Deepend's development of the Innocent brand in 1999. David has been playing computer games and doodling characters for as long as he can remember.

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Mickey Stretton, Co-Founder & Owner, Utile & Beau

Mickey Stretton is one of the co-founders of Utile & Beau, a recently-formed digital design practise specialising in socially-conscious and responsible design. He has worked in the digital design industry for the past thirteen years, co-founding the interactive design consultancy AllofUs along the way as well as working at Digit and Random Media. During this time he has won a number of BIMA and other high-profile awards including two BIMA Grands Prix and has previously sat on BAFTA, DADI and LIAA award judging panels.

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Alice Taylor, Commissioning Editor, Channel 4 Education

Alice Taylor commissions any-platform (TV, internet, mobile) educational content for 14-19 year olds, aiming to get useful, “life-helpful” information to teens via their most favoured platforms and formats. She specializes in gaming and playful experiences; Bow Street Runner, C4 Education's first game commission, won a Children's BAFTA in 2008. In 2009, 1066 won Best Online Game at the BIMAs, and Best Educational at SXSW. Routes won Best Online Content at the BIMAs, as well as the Prix Jeunesse. Smokescreen won Best Game at SXSW. Alice was a judge for the 2006 & 2007 Independent Games Festival, the D&AD awards 2008, and IndieCade 2009/10. Alice writes the gamecentric blog Wonderland. She joined Channel 4 from BBC Worldwide, where she was Vice President, Digital Media for the USA's west coast operations.

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Trish Thomas, Southbank Digital Marketing Manager

Trish has been working in digital media since 1998, specialising in targeting public sector audiences and arts consumers using web, mobile and physical digital spaces to deliver arts-focussed engaging user experiences. Having worked both agency side and client side, she has delivered digital strategies or project managed commercial partnerships with public sector oranisations for brands including Mean Fiddler, the British Academy, Apple and Youth Music. She is currently responsible for managing Southbank Centre's digital marketing activity, covering a wide range of audience segments and spanning brands including Hayward Gallery, the annual Meltdown Festival, London Literature Festival and the British Art Show.

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Mark Tipper, Creative Director, Fortune Cookie

Professionally trained as an illustrator, Mark fell in love with his Amiga D-Paint and never looked back. From designing for the likes of EA and Interplay, Mark went on to become head of design for two national media groups before returning to agency life as a Creative Director. Mark is responsible for the creative vision that has won numerous awards for more than 215 global, blue-chip brands including Cancer Research UK, Britvic, Claridge's, The Glenlivet and Royal Mail. Mark claims his very ‘un-creative director' ability of being organised is from long-term conditioning by his wife, a PRINCE2 Certified Practitioner.

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Jeanette Turmaine, Head of Online Development, Penguin

Jeanette Turmaine is Head of Online Development at Penguin Books UK and is responsible for the development of websites including penguin.co.uk, dk.com, spinebreakers.co.uk and roughguides.com. Jeanette began her career at Emap in 1996, developing websites for Q, New Woman, Empire and FHM. She moved to BBC Worldwide to work at beeb.com on brands such as TOTP, Good Food, Top Gear and Radio Times. She then worked at an agency managing BBC's Get Into language course CD Roms before spotting the perfect opportunity to marry her love of books with her chosen profession at Penguin in 2003.

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Felix Velarde, Managing Director, Underwired Amaze

Felix Velarde is one of the digital industry's pioneers, having set up one of the UK's first digital agencies (in 1994), and is a leading authority on eCRM. He is a DMA (Direct Marketing Association) Awards judge and teaches the eCRM course for the IDM (Institute of Direct Marketing). Felix is also a Fellow of the RSA and the IDM and has won BIMA, Marketing and DMA Awards. He was also recently listed in Cream's Top 100 Innovators.

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Nigel Walley, Managing Director, Decipher

Nigel is Managing Director of Decipher the media strategy consultancy, and Chairman of the Decipher Group of companies, which includes iBurbia, the interactive media research lab. Founded in 1998, Decipher has worked on interactive media and technology projects for a wide range of clients including NTL, Telewest, ITV, the BBC, Sky, UKTV, Channel 4, Sony, the UK Govt (DTI), and Viacom. Since 2002 Decipher has pioneered research into the impact of PVRs and VOD on the TV advertising markets. Nigel heads up Decipher's work defining future formats for television advertising. Previously Marketing Director of the Internet Division of NTL, he holds an MBA from Cornell University in the USA. He is widely published in trade and national press and has appeared on BBC Business Breakfast, The Money Programme and Bloomberg TV commenting on digital issues.

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Darrell Wilkins, Founder & Creative Director, Specialmoves

Darrell is a Founder and the Creative Director of Specialmoves a high-end production company based in London. For over 10 years he has steered them to win or be nominated for numerous awards including D&AD,Cannes Lions, BIMA and BAFTA's. Focusing on interaction design and creative technology over pure aesthetics he firmly believes in improving the actual experience digital users have. Along side guest lecturing in the UK and abroad on interactive media topics, he fights hard both for for ladies honour and to get a round in before last orders.

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Neil Williams, Head of Digital Comms, Department for Business

Neil Williams is Head of Digital Communications at the Department for Business, Innovation and Skills. Neil has worked in digital for 10 years, managing teams in the public and private sector. He wrote the government's Twitter strategy in 2009 and launched the first ever blog by a Cabinet Minister in the UK.

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Tim Wright, Cross Platform Producer & Writer, XPT

Tim Wright is a digital writer, an interactive producer and a director of XPT Ltd. His writing credits include two BAFTA-winning interactive projects: the comedy self help disk Mind Gym and web & email drama Online Caroline. He also co-developed, devised and scripted the BAFTA nominated science-learning Web drama Planet Jemma and BAFTA nominated online holiday farce Mount Kristos. In 2004/5, he created the popular collaborative web fiction and Sony Award-nominated BBC Radio 4 play In Search of Oldton, pioneering the use of user generated content within a narrative fiction format. He has continued his relationship with Radio 4 contributing to a radical overhaul of Today's website, whilst writing two further Afternoon Plays that involve online audience participation. The web element of the popular public art project The Telectroscope was co-developed and written by Tim, he was the lead writer of the RSC's recent Twitter drama Such Tweet Sorrow - and last year he completed Kidmapped, an experiment in literary blogumentary, involving a 240-mile walk across Scotland and the use of geolocation and mobile media tools.