Grand Prix

Metropolitan Police Who Killed Deon – AMV BBDO Winner

Heineken Star Player – AKQA

The Sexperience 1000 – Mint Digital

Million Pound Drop Play-along game – Endemol/Monterosa

MINI World Record Attempt – Profero

Agency of the Year

Profero Winner

Monterosa

AKQA

AMV BBDO

LBi

Advertising

The Desperados Experience – MediaMonks Winner

Doritos Late Night – AMV BBDO

Lloyds TSB Me – Saint@RKCR/Y&R

M&S Christmas – Profero

No Extra Charge – MEC

Red Bull Kart Fighter – Kempt

Arts & Culture

Your Paintings – BBC Multiplatform Productions Winner

Club Of The Waves – RoomFive

Glyndebourne – Made Media Ltd

Ivy4Evr – Blast Theory

Automotive

MINI World Record Attempt – Profero Winner

Being Henry – The Brooklyn Brothers & Less Rain

Europcar freeDeliver 'My extra hour' – Fortune Cookie / Ogilvy & Mather

Skoda Puzzle – Fallon

Business to Business

Haystack Online – Solid State Group / Huddle Creative & JM Dentand Winner

Can You Draw The Internet? – Saint@RKCR/Y&R

The Longest Cracker – Wunderman London

VeCapture & VeContact Online Abandonment & Remarketing Software – Ve Interactive Ltd

Charity & Not For Profit

MyFarm – Public Zone Winner

Action on Hearing Loss – Redweb

MacMillan Infi-knit – LBi

Nuffield Trust website redevelopment – Torchbox

Community

ASOS Marketplace – Profero Winner

Closet Swap – Inensu

Lucozade's new digital world – SapientNitro

Make The Tea – Outside Line

NIKE Football 'The Chance' – AKQA

Consumer Goods & Services

Wrigley's 5 Night Jar – AMV BBDO Winner

Doritos Late Night – AMV BBDO

Lloyds TSB Me – Saint@RKCR/Y&R

Red Bull Kart Fighter – Kempt

Educational & Outreach

EON Energy Fit – LBi Winner

High Tea – Preloaded & Wellcome Collection

The End – Preloaded & Channel 4 Education

Email

Well Red 'Virgin Atlantic Global Newsletter' – gyro Winner

Crisis Christmas E-card – Knifedge

Kern Valentine's Day – Wunderman

Engagement, Content & Blogging

Red Bull Kart Fighter – Kempt Winner

Channel 4 Food & Baking Mad – Zone

Relentless – Zone

Sneakerpedia – SapientNitro London

Financial Services

Lloyds TSB Me – Saint@RKCR/Y&R Winner

AVIVA You Are The Big Picture – AMV BBDO

LifeCash iPad App – Rancon Digital

Lloyds Internet Banking with Money Manager – LBi

Games

The End – Preloaded & Channel 4 Education Winner

Doctor Who: The Adventure Games 'Shadows of the Vashta Nerada' – BBC Wales Interactive, BBC Wales Drama, Sumo Digital, Revolution Software

Heineken Star Player – AKQA

Million Pound Drop Play-along game – Endemol/Monterosa

Nike Grid – AKQA, W+K, Mindshare

Government, Public Sector & Information

Metropolitan Police Who Killed Deon – AMV BBDO Winner

Training & Development Agency for Schools – Redweb

Visible Trade – Stardotstar / The Open University

Health & Healthcare

Nuffield Trust website redevelopment – Torchbox Winner

Healthy Mouth Challenge – VML London

tworkout – gyro

Integrated Campaign

MINI World Record Attempt – Profero Winner

Philips Wake up the Town – OneVoice

Road Trip – Indicia

Skoda Puzzle – Fallon

Leisure & Travel

ebookers Explorer iPad application – Fortune Cookie Winner

British Airways In Flight Entertainment System – Reactive

Optathlon – Matmi & Barrie D'Rozario Murphy

Road Trip – Indicia

Media & Entertainment

Million Pound Drop Play-along game – Endemol/Monterosa Winner

CBBC Interactive – CBBC

EA Crysis 2 – Collective

Sky News for iPad – Sky Creative

Mobile

Heineken Star Player – AKQA Winner

Glastonbury 2011 – Future Platforms

Jamie Oliver's Recipes – Zolmo

Malcolm Tucker: The Missing Phone – Agant Ltd.

Sky News for iPad – Sky Creative

Wrigley's 5 Night Jar – AMV BBDO

Multi-Platform

Million Pound Drop Play-along game – Endemol/Monterosa Winner

Lucozade's new digital world – SapientNitro

Red Bull Kart Fighter – Kempt

Outdoor & Installation

MINI World Record Attempt – Profero Winner

AT&T Mountain Men – Streaming Tank

Unilever Series: Ai Weiwei Sunflower Seeds 1-to-1 with the Artist – Cogapp

Retail

VeCapture & VeContact Online Abandonment
and Remarketing Software – Ve Interactive Ltd Winner

adiVERSE – Start JudgeGill

ASOS Marketplace – Profero

McDonald's Triple Play Monopoly – The Marketing Store

New Look - Multichannel E-commerce – New Look

Self Promotion

Creative Relocation – Matt Stafford Winner

Can You Draw The Internet? – Saint@RKCR/Y&R

Twitter Knitter – Saint@RKCR/Y&R

Social Media, Viral & PR

Heineken Star Player – AKQA Winner

A Love Story In Milk – Stephen Follows & Danann Breathnach

ebookers Explorer iPad application – Fortune Cookie

Nike Grid – AKQA, W+K, Mindshare

Red Bull Kart Fighter – Kempt

Smirnoff Nightlife Exchange Project Battle for Miami – Agency Republic

Student

DSLTAG – matei curtasu/annamaria zollet/miami ad school Winner

Haunted London – Locathink

Octopult – Daniel Fountain & Chris Carter

Ridden.it – Glynn Phillips

Telecoms & Technology

Vodafone: Evolution on Mobile – TBG Digital Winner

7 Second Movies – Wunderman & Neon

F-Secure – 1000heads with 358

Philips Parallel Lines – OneVoice

Use of Data, Mashups & Data-Visualisation

The Sexperience 1000 – Mint Digital Winner

A Christmas Tweet – Studio Output

Heineken 'Music matcher' – TBG Digital

McDonald's Triple Play Monopoly – The Marketing Store

Creativity

MINI World Record Attempt – Profero Winner

Can You Draw The Internet? – Saint@RKCR/Y&R

F-Secure – 1000heads with 358

Vodafone: Evolution on Mobile – TBG Digital

Effectiveness

Jamie Oliver's Recipes – Zolmo Winner

ASOS Marketplace – Profero

Lloyds TSB Me – Saint@RKCR/Y&R

Million Pound Drop Play-along game – Endemol/Monterosa

Red Bull Kart Fighter – Kempt

Relentless – Zone

Innovation

Heineken Star Player – AKQA Winner

adiVERSE – Start JudgeGill

MINI World Record Attempt – Profero

Nike Grid – AKQA, W+K, Mindshare

Wrigley's 5 Night Jar – AMV BBDO