• @avm_bbdo win the Grand Prix award // Photo Paul Clarke
  • @profero win Agency of the Year... // Photo Paul Clarke
  • ...and take home the Creativity award // Photo Paul Clarke
  • Fabric starts to fill up // Photo Paul Clarke
  • Alice Russell raising the roof // Photo Paul Clarke
  • U-Touch interactive screen in action // Photo Paul Clarke
  • View from the DJ booth // Photo Paul Clarke
  • The stage set, before doors opened // Photo Paul Clarke

BIMA Awards 2011 Winners & Finalists...

2011 was another successful years for entries, and the quality and standard was incredibly high. To be one of the 2011 finalists was truly an exceptional achievement. The awards were judged by fifty of the leading practitioners in digital and we would like to thank them for their time and hard work. Browse the winners below, or read about them in the 2011 Book of the Night or see the year's judges.
You can also browse the 2010 Winners and Finalists here.

Category Quick-Jump...

Grand Prix

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Grand Prix

Metropolitan Police Who Killed Deon – AMV BBDO Winner

Heineken Star Player – AKQA

The Sexperience 1000 – Mint Digital

Million Pound Drop Play-along game – Endemol/Monterosa

MINI World Record Attempt – Profero

Agency of the Year

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Agency of the Year

Profero Winner

Monterosa

AKQA

AMV BBDO

LBi

Sector & Discipline Awards Winners & Finalists...

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Advertising

The Desperados Experience – MediaMonks Winner

Doritos Late Night – AMV BBDO

Lloyds TSB Me – Saint@RKCR/Y&R

M&S Christmas – Profero

No Extra Charge – MEC

Red Bull Kart Fighter – Kempt

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Arts & Culture

Your Paintings – BBC Multiplatform Productions Winner

Club Of The Waves – RoomFive

Glyndebourne – Made Media Ltd

Ivy4Evr – Blast Theory

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Automotive

MINI World Record Attempt – Profero Winner

Being Henry – The Brooklyn Brothers & Less Rain

Europcar freeDeliver 'My extra hour' – Fortune Cookie / Ogilvy & Mather

Skoda Puzzle – Fallon

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Business to Business

Haystack Online – Solid State Group / Huddle Creative & JM Dentand Winner

Can You Draw The Internet? – Saint@RKCR/Y&R

The Longest Cracker – Wunderman London

VeCapture & VeContact Online Abandonment & Remarketing Software – Ve Interactive Ltd

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Charity & Not For Profit

MyFarm – Public Zone Winner

Action on Hearing Loss – Redweb

MacMillan Infi-knit – LBi

Nuffield Trust website redevelopment – Torchbox

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Community

ASOS Marketplace – Profero Winner

Closet Swap – Inensu

Lucozade's new digital world – SapientNitro

Make The Tea – Outside Line

NIKE Football 'The Chance' – AKQA

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Consumer Goods & Services

Wrigley's 5 Night Jar – AMV BBDO Winner

Doritos Late Night – AMV BBDO

Lloyds TSB Me – Saint@RKCR/Y&R

Red Bull Kart Fighter – Kempt

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Educational & Outreach

EON Energy Fit – LBi Winner

High Tea – Preloaded & Wellcome Collection

The End – Preloaded & Channel 4 Education

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Email

Well Red 'Virgin Atlantic Global Newsletter' – gyro Winner

Crisis Christmas E-card – Knifedge

Kern Valentine's Day – Wunderman

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Engagement, Content & Blogging

Red Bull Kart Fighter – Kempt Winner

Channel 4 Food & Baking Mad – Zone

Relentless – Zone

Sneakerpedia – SapientNitro London

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Financial Services

Lloyds TSB Me – Saint@RKCR/Y&R Winner

AVIVA You Are The Big Picture – AMV BBDO

LifeCash iPad App – Rancon Digital

Lloyds Internet Banking with Money Manager – LBi

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Games

The End – Preloaded & Channel 4 Education Winner

Doctor Who: The Adventure Games 'Shadows of the Vashta Nerada' – BBC Wales Interactive, BBC Wales Drama, Sumo Digital, Revolution Software

Heineken Star Player – AKQA

Million Pound Drop Play-along game – Endemol/Monterosa

Nike Grid – AKQA, W+K, Mindshare

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Government, Public Sector & Information

Metropolitan Police Who Killed Deon – AMV BBDO Winner

Training & Development Agency for Schools – Redweb

Visible Trade – Stardotstar / The Open University

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Health & Healthcare

Nuffield Trust website redevelopment – Torchbox Winner

Healthy Mouth Challenge – VML London

tworkout – gyro

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Integrated Campaign

MINI World Record Attempt – Profero Winner

Philips Wake up the Town – OneVoice

Road Trip – Indicia

Skoda Puzzle – Fallon

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Leisure & Travel

ebookers Explorer iPad application – Fortune Cookie Winner

British Airways In Flight Entertainment System – Reactive

Optathlon – Matmi & Barrie D'Rozario Murphy

Road Trip – Indicia

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Media & Entertainment

Million Pound Drop Play-along game – Endemol/Monterosa Winner

CBBC Interactive – CBBC

EA Crysis 2 – Collective

Sky News for iPad – Sky Creative

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Mobile

Heineken Star Player – AKQA Winner

Glastonbury 2011 – Future Platforms

Jamie Oliver's Recipes – Zolmo

Malcolm Tucker: The Missing Phone – Agant Ltd.

Sky News for iPad – Sky Creative

Wrigley's 5 Night Jar – AMV BBDO

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Multi-Platform

Million Pound Drop Play-along game – Endemol/Monterosa Winner

Lucozade's new digital world – SapientNitro

Red Bull Kart Fighter – Kempt

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Outdoor & Installation

MINI World Record Attempt – Profero Winner

AT&T Mountain Men – Streaming Tank

Unilever Series: Ai Weiwei Sunflower Seeds 1-to-1 with the Artist – Cogapp

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Retail

VeCapture & VeContact Online Abandonment
and Remarketing Software
– Ve Interactive Ltd Winner

adiVERSE – Start JudgeGill

ASOS Marketplace – Profero

McDonald's Triple Play Monopoly – The Marketing Store

New Look - Multichannel E-commerce – New Look

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Self Promotion

Creative Relocation – Matt Stafford Winner

Can You Draw The Internet? – Saint@RKCR/Y&R

Twitter Knitter – Saint@RKCR/Y&R

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Social Media, Viral & PR

Heineken Star Player – AKQA Winner

A Love Story In Milk – Stephen Follows & Danann Breathnach

ebookers Explorer iPad application – Fortune Cookie

Nike Grid – AKQA, W+K, Mindshare

Red Bull Kart Fighter – Kempt

Smirnoff Nightlife Exchange Project Battle for Miami – Agency Republic

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Student

DSLTAG – matei curtasu/annamaria zollet/miami ad school Winner

Haunted London – Locathink

Octopult – Daniel Fountain & Chris Carter

Ridden.it – Glynn Phillips

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Telecoms & Technology

Vodafone: Evolution on Mobile – TBG Digital Winner

7 Second Movies – Wunderman & Neon

F-Secure – 1000heads with 358

Philips Parallel Lines – OneVoice

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Use of Data, Mashups & Data-Visualisation

The Sexperience 1000 – Mint Digital Winner

A Christmas Tweet – Studio Output

Heineken 'Music matcher' – TBG Digital

McDonald's Triple Play Monopoly – The Marketing Store

Premium Awards Winners & Finalists...

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Creativity

MINI World Record Attempt – Profero Winner

Can You Draw The Internet? – Saint@RKCR/Y&R

F-Secure – 1000heads with 358

Vodafone: Evolution on Mobile – TBG Digital

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Effectiveness

Jamie Oliver's Recipes – Zolmo Winner

ASOS Marketplace – Profero

Lloyds TSB Me – Saint@RKCR/Y&R

Million Pound Drop Play-along game – Endemol/Monterosa

Red Bull Kart Fighter – Kempt

Relentless – Zone

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Innovation

Heineken Star Player – AKQA Winner

adiVERSE – Start JudgeGill

MINI World Record Attempt – Profero

Nike Grid – AKQA, W+K, Mindshare

Wrigley's 5 Night Jar – AMV BBDO