2014 BIMA Awards Categories
This year is the 30th anniversary of the BIMA Awards. Enter by 17 April to be in the running to take home a coveted BIMA Award at the industry-wide awards party on 18 September - with added press attention and excitement thanks to the 30th anniversary celebrations.
A couple of notes regarding entries: the BIMA Awards honour the best digital or interactive work released in the UK market in the past year. Therefore work entered into the BIMA Awards must be ‘digital’ or have a substantial and significant digital component to be eligible, even where not explicitly stated in a category description.
In all categories (except ‘Blue-Sky’ and ‘Student of the Year’) entrants must support their submission with information to show how effective the work has been in achieving business or organisational goals – often this will include information on ROI. Projects that have launched only recently should provide initial results.
Lastly, two exciting updates for 2014: in each category the judges will have discretion to award a supplementary trophy to the best work achieved in that category on a smaller budget; and four of the five Premium Awards can now be entered directly. Refer to the How to Enter page for more information on these changes and get expert tips on submitting your entry.
2014 Sector Awards
We are currently open for entries in the following vertical sectors:
B2B & Professional Services
This category is for projects that provide or promote business-to-business products/services or professional services (including but not limited to financial, PR, accounting, legal services).
This category is for side projects, research outputs or any work without an immediate commercial agenda. [NB: projects undertaken to raise funds or awareness for charities or not-for-profit organisations, whilst non-commercial, are better suited to the Public Life category].
Consumer Goods & Services
Projects that provide or promote consumer goods and services.
Projects aimed at educating or raising awareness among a target audience or to provide or promote educational products or services.
This category is for projects that provide or promote media or entertainment-related experiences, products or services.
Projects to engage an internal audience, from employee portal development to email newsletters.
Leisure & Travel
This category is for projects that provide or promote leisure and travel-related products or services.
Projects for public bodies or the public good. Includes (but is not limited to) projects for charities, arts & cultural organisations and the public sector.
Projects that provide or promote ecommerce products or services.
Projects for a target audience of predominantly children or teenagers.
2014 Discipline Awards
We are currently open for entries in the following discipline categories:
This category is for projects that achieve results through expert use of digital copywriting or online editorial content and that overall show an expert editorial approach.
This award is for projects that make expert use of metrics, segmentation or targeting to improve a person’s experience with a brand, product or service.
Projects that engage a target audience over the long-term or build a community around a product, brand or service. Entries in this category will have created real involvement or value to build an audience over time.
This category is for smaller, browser, desktop, mobile or tablet games. [NB: larger, high-spec gaming experiences (typically bigger-budget dedicated console AA or AAA games) are better suited to the Immersive category].
Interactive, immersive experiences. This category is for projects that achieve results through the use of 3D worlds, virtual reality technology or high-spec digital gaming experiences on consoles and similar hardware.
This category is for proximity marketing and projects that utilise digital out of home, including (but not limited to) interactive billboards.
This category is for landing pages or for campaign-specific microsites.
Native Mobile Apps
This category is for mobile or tablet applications downloaded to devices.
Projects that provide an excellent user experience specific to a mobile platform or for campaigns that achieve results specifically through expert use of mobile. [NB: native mobile or tablet apps are better suited to the Native Mobile Apps category]
Paid-for digital media campaigns that make use of PPC, affiliate marketing, SEO and associated tools and techniques.
This category is for projects that achieve results through the use of 2nd screen technology.
This category is for campaigns or strategies that achieve results via social media channels.
This category is for projects that put the user at their heart, delivering an outstanding product, service or experience as a result of careful application of UX or service design principles.
Web Design & Build
This category looks for excellence in the design and build of new sites, or the substantial and significant re-launch of existing sites. Entries in this category will have great UX and will most likely make expert use of responsive or adaptive design and other best practice techniques whilst continuing to break new ground and explore new approaches.
This category is for projects that achieve results through expert use of branded entertainment, interactive video or use of video digitally.
2014 Premium Awards
New for 2014, all Premium Awards except the Grand Prix can now be entered directly
Agency of the Year
This award will recognise a digital agency (or agency with a strong digital offering) that has had a brilliant 12 months. The ‘Agency of the Year’ category can be entered by those who have submitted two or more entries in other categories. Entrants should provide approx. 200 words to support why they feel they are eligible to be considered for Agency of the Year.
Startup of the Year
This award will recognise a tech or agency startup that has had a brilliant 12 months (or part thereof). The ‘Startup of the Year’ category can be entered by those who have a) been in existence for less than 2 years and b) who have submitted one or more entries in other categories. Entrants should provide approx. 200 words to support why they feel they are eligible to be considered for Startup of the Year.
Student of the Year
This category is for fulltime student/s studying courses of relevance to the digital industry. Entries should set out the challenge or brief and the student’s insight and solution. Projects could include (but are not limited to) mobile app design, digital marketing innovation, social media campaign concepts etc.
Work that has broken new ground, opened new areas or set new touchstones in the digital industry. Projects that borrow techniques from other sectors/industries and apply them in a new way to interactive challenges should also be entered here.
The Best of the Best as selected by our judges. [NB: This award cannot be directly entered. The winner will be chosen by the judges from among the BIMA Awards finalists.