The Categories
This year's awards categories break down into three groups; Sector, Discipline and Special Awards.
1. For the Sector Awards, the judges will be looking to reward the strategy, innovation, creativity and effectiveness of entries where the brand or business operates in a specific business category. Projects that make intelligent and competitive use of interactive media and digital platforms in any and every format are encouraged to enter.
2. With the Discipline Awards, the judges will be looking to reward projects that excel in strategy, innovation, creativity and impact in specific disciplines of digital. Projects that make intelligent and competitive use of digital disciplines are encouraged to enter. Evidence of impact should be provided.
3. Special Awards - these categories recognise excellent examples of interactive craft. The winners will be chosen from all the entries received for the main awards, so it is not possible to enter them directly. In effect it means that every project entered has up to 12 chances of winning on the night! If you wish your entry to be considered for one of the awards in particular, let us know whilst making your entry.
Category Quick-Jump...
Sector Awards...
Arts & Culture
Projects that aim to cover, enhance or represent artistic or cultural endeavours that extend the reach of arts and culture to a wider audience.
Automotive
Providing or promoting Automotive products and services.
Business to Business
Providing or promoting business-to-business products or services.
Charity & Not-for-Profit
Projects which clearly communicate the values, objectives and activities of the organisation and enable visitors to become involved.
Consumer Goods & Services
Providing or promoting Consumer goods or services.
Financial Services
Providing or promoting Financial products or services.
Government & Public sector
Projects that communicate with a target audience with a information that is either informative or educational.
Health & Healthcare
Providing or promoting Healthcare products or services.
Leisure & Travel
Providing or promoting products or services within Leisure and Travel.
Media & Entertainment
Providing or promoting Media or Entertainment industry products and services. Projects that directly entertain a target audience should be entered here.
Property, Construction & Engineering
Providing or promoting Property, Construction or Engineering products and services.
Retail, Services & Utilities
Providing or promoting Retail or Services & Utilities. Innovative approaches to e-commerce are encouraged to enter.
Telecoms & Technology
Providing or promoting products or services within Telecoms or Technology.
Discipline Awards...
Advertising
Display advertising campaigns including creative work that effectively encourage users to engage and interact further with a brand.
Blogging
Outstanding examples of blogs that provide insightful and intelligent comment about a specialist subject. Personal or business purpose blogs can be entered. Judges will be looking for authenticity, originality and social value from entries.
Community
Outstanding examples of engaging with an existing community or building a new one around a product, brand or campaign, supported by evidence of social value, connectedness and currency amongst the community.
Content
Most compelling and relevant content to enhance the user experience. Entries must demonstrate how the content has delivered on the commercial objectives.
Educational & Outreach
Projects that inform or support target groups that may be difficult to reach using traditional methods, with special attention given to creating lasting engagement. Socially valuable and digital inclusion projects are encouraged to enter.
Engagement
Projects that engage with an audience where other media may not be so successful, building long-term loyalty.
Games
Outstanding examples of digital gaming. Creativity, inspiration, production values and most importantly great game-play are key.
Interactive Installation
Best use of digital interactivity in a physical setting. Details of the installed location, use and methods of user-interaction must be supplied.
Mobile Apps
Most outstanding examples of mobile applications and games that provide an excellent user experience specific to the platform. A demo and instructions must be supplied for judging.
Integrated Campaign
Campaigns that use no less than three forms of media including digital to reach the audience, delivering value not possible without digital media.
Multi-Platform
Campaigns or projects that have run across multiple interactive platforms with each one contributing to the overall success of the activity.
Open Data
Best use of publicly available data feeds to create new tools, experiences or mash-ups. In this category, the judges will be looking for inventiveness in the application of the data.
Self Promotion
Projects with the sole aim of drawing attention to and promoting one’s own business, service, product or skills.
Student
This category is open to full time students and can cover all interactive projects across one or more platforms. Entries must demonstrate creativity and potential impact (rather than specific business results).
Social Media
Delivering business objectives by engaging with and giving value to an audience via social media environments.
Use of Email
Best examples of creativity, strategy and execution in email marketing, designed to engage the user and improve response.
Use of Mobile
Effective and creative campaigns that wouldn't be possible in other media types. A demo and instructions must be supplied for judging.
Use of PR
Building or managing reputation via the use of one or more digital platforms.
Use of Viral
Creative strategy to disseminate a piece of content or message which resulted in positive propagation of message and return on investment.
Web Applications
Most outstanding examples of online tools, applications and services that work alongside or in place of desktop applications. A demo and instructions must be supplied for judging.
Websites & Microsites
Stand-alone or part of a wider campaign, creativity, inspiration and production values will have been balanced with user experience, usability and accessibility of the site. A summary of the brief should be included.
Special Awards...
Accessibility & Usability
Achievement in accessibility and usability that resulted in a product or service being more widely available, regardless of the interactive medium.
Copywriting
Where copy is relevant and valuable to the audience, sets best practice for interactive platforms and remains search-engine effective.
Effectiveness
Projects that have been most effective in answering the brief with outstanding results. A summary of the brief and results should be included in the submission.
Innovation
Outstanding example of innovation in interactive media. If the entry in itself is not ground-breaking, the way it is used and experienced must be.
Motion Graphics
Best use of motion graphics (video or animation) that significantly adds to the interactive experience.
Originality
Most original interactive idea that delivers against the brief set. A summary of the brief should be included.
Sound
Best use of sound that significantly adds to an interactive experience.
Strategy
Most strategic approach to an interactive project demonstrating excellence in customer insight, planning and execution.
Technical Achievement
Best use of existing or emerging tech in creating a unique digital experience.
Visual Design
Most outstanding use of visual design that is inspirational and unique in its creative concept and execution.
Grand Prix
The Best of the Best selected by our judges.
