BIMA Awards Categories
The UK leads the world in terms of the diversity and dynamism of its digital media industry, and there's only one awards ceremony that reflects this: the BIMA Awards. Spanning three decades, the BIMA Awards are not only the world's most established and respected, but they are also among the most coveted. BIMA exists to drive the digital media industry forward in to the next millennium and the BIMA Awards recognise the brands and agencies that are leading the way.
Those lucky enough to win a BIMA Award have proven their ability to raise the bar in terms of creativity, effectiveness and innovation. They are truly at the top of their game. Competition for the sought after BIMA silverware has never been tougher and this year - thanks to digital media's almost limitless potential - our panel of expert judges will have their work cut out scrutinizing every entry. This relentless pursuit of excellence means that all those shortlisted for a BIMA Award are well deserved of their shot at glory. Good luck!
This year's awards categories break down into three groups; Sector, Discipline and Premium Awards.
Category Quick-Jump...
Sector Awards
Digital projects can be entered for the vertical sector in which the brand or business-owner operate. The judges will be looking to reward the strategy, innovation, creativity and effectiveness of entries in a specific business category. Projects that make intelligent and competitive use of interactive media and digital platforms in any and every format are encouraged to enter.
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Charity & Not-for-Profit
Projects that clearly communicate the values, objectives and activities of a charitable organisation, while also enabling users to become involved.
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Government, Public Sector & Information
Projects that communicate informative or educational information to a target audience.
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Media & Entertainment
Projects that provide or promote media or entertainment-related products or services. Projects that directly entertain a target audience should be entered here.
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Mobile
Outstanding examples of mobile apps and games that provide an excellent user experience specific to the platform. A demo and instructions must be supplied for judging.
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Retail
Projects that provide or promote retail products or services. Innovative approaches to ecommerce are encouraged to enter.
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Telecoms & Technology
Projects that provide or promote telecoms or technology-related products or services.
Discipline Awards
Digital projects can also be entered according to the dominant digital discipline used. The judges will be looking to reward projects that excel in strategy, innovation, creativity and effectiveness in their specific field. Projects that make intelligent and competitive use of digital disciplines are encouraged to enter. Evidence of how each project has pushed the boundaries of should be provided.
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Advertising
Paid-for display advertising campaigns and creative executions that encourage users to engage and interact with a brand.
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Community
Projects that use digital platforms to build communities of interest around a product, brand or service. Entries must be supported by evidence of social value, connectedness and currency amongst the community.
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Educational, Outreach & Training
Projects that inform or support target groups that may be difficult to reach using traditional methods, with special attention given to creating lasting engagement. Socially valuable and digital inclusion projects are encouraged to enter.
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Email
Outstanding examples of creativity, strategy and execution in email marketing. Entries must demonstrate how they have engaged the user and improved response.
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Engagement, Content & Blogging
Projects that seek to engage audiences and use relevant content to build long-term loyalty where other media may not be so successful. Entries must demonstrate how the project has delivered on the commercial objectives.
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Games
Outstanding examples of digital gaming that demonstrate creativity, inspiration, production values and most importantly great game-play.
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Integrated Campaign
Campaigns that use no less than three forms of media including digital to reach a target audience. Entries must provide evidence of the unique value added by digital media.
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Multi-Platform
Campaigns or projects that have run across multiple digital platforms with each one contributing to the overall success of the activity.
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Outdoor & Installation
Best use of digital interactivity in a physical setting. Details of the installed location, use and methods of user-interaction must be supplied.
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Self Promotion
Projects with the sole aim of drawing attention to and promoting one’s own business, service, product or skills.
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Social Media, Viral & PR
Projects that deliver business objectives by engaging with and giving value to an audience via social media channels.
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Student
This category is open to full-time students and covers any digital project spanning one or more platforms. Entries must demonstrate creativity and potential impact (rather than specific business results).
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Use of Data, Mashups & Data-Visualisation
Best use of publicly available data feeds to create new tools, experiences, mash-ups or data visualisation. In this category, the judges will be looking for inventiveness in the application of the data.
Premium Awards
These categories recognise excellent examples of digital craft. The winners will be chosen from all the entries received for the main awards, so it is not possible to enter them directly. If you wish your entry to be considered for one of the awards in particular, let us know whilst making your entry.
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Creativity
An outstanding example of creativity in digital media. The judges will be looking for evidence of how a brief has been brought to life in a particularly original and creative fashion.
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Effectiveness
Projects that have been most effective in answering the brief with outstanding results. A summary of the brief and results should be included in the submission.
