BIMA Awards Categories
Browse the categories in the BIMA Awards 2013 below and check back for the 2014 categories soon. Entries open 1 May.
Spanning four decades, the BIMA Awards are not only the world's most established but they are also among the most coveted. The UK leads the world in terms of the diversity and dynamism of its digital media industry, and there's only one awards programme that reflects this: the BIMA Awards.
2013 Sector Awards
Battle of the Brands
Go head-to-head with the best campaigns and projects for established, recognised brands and their challengers – be it for performance cars or pocket tissues.
Business to Business
Projects that provide or promote business-to-business products or services. Judges will be looking for evidence of the unique value added by digital media.
If your client wears a suit, your work might be suited for entry in this category. Could include (but not limited to) projects for financial services, telecoms & tech, retail etc.
Education & Outreach
Projects that inform or support target groups that may be difficult to reach using traditional methods, with special attention given to creating lasting engagement. Socially valuable and digital inclusion projects are encouraged to enter.
Projects that provide or promote media or entertainment-related products or services, or projects that directly entertain a target audience should be entered here.
Leisure & Culture
Work promoting or providing leisure or travel products or services or extending the reach of arts and culture to a wider audience.
Projects or campaigns for public bodies or the public good. Could include (but is not limited to) projects for government, public sector, charities, not-for-profit organisations, cultural institutions and health/healthcare.
2013 Discipline Awards
Projects that use digital platforms to build communities of interest around a product, brand or service. Entries must be supported by evidence of social value, connectedness and currency amongst the community.
This award will honour excellence in digital content marketing, including but not limited to digital copywriting and video content. Entrants should demonstrate the creative approach they took to engage their intended audience, and how the content performed against its specific business objectives, with evidence where possible.
Projects that seek to engage audiences and use relevant content to build long-term loyalty where other media may not be so successful. Entries must demonstrate how the project has delivered on the commercial objectives.
Outstanding examples of digital gaming that demonstrate creativity, inspiration, production values, great game-play and overall project success.
Campaigns that use an effective and media-neutral approach to engage consumers across digital and non-digital touch points in a consistently creative manner.
Mashups & Data-Visualisation
Use of publicly available data feeds to create new tools, experiences, mash-ups or data visualisation. The judges will be looking for inventiveness in the application of the data.
Outstanding projects and campaigns based on media and/or software that provide an excellent user experience specific to a mobile platform. NB: Judges will have access to most mainstream devices – entries on less commonly used platforms are encouraged to contact BIMA to arrange access to their project.
Campaigns or projects that have run across multiple digital platforms with each one contributing to the overall success of the activity.
Projects with the sole aim of drawing attention to and promoting one’s own business, service, product or skills.
Projects that deliver organisational objectives by engaging with and giving value to an audience via social media channels.
This category is open to full-time students and covers any digital project spanning one or more platforms. Entries must demonstrate creativity and potential impact (rather than specific business results).
Outstanding projects and campaigns based on media and/or software that provide an excellent user experience specific to a tablet platform. NB: Judges will have access to most mainstream devices – entries on less commonly used platforms are encouraged to contact BIMA to arrange access to their project.
Outstanding example of UX and/or Service Design, as decided by our judges. Applicants should provide information to support the levels of engagement and customer satisfaction achieved as a result.
2013 Premium Awards
The Premium Awards are won on the basis of our judges' scoring and cannot be entered directly:
Outstanding examples of innovation in interactive media. The winner of this premium award will have broken new ground and pushed the concept of interactivity forwards.
This award will honour outstanding work achieved on a shoestring budget or against seemingly impossible odds. To be eligible for consideration for this premium award, entries must set out the challenges overcome and substantiate the success attained.
Agency of the Year
This award will be given to the agency (creative, media or technical) that has consistently delivered the most creative, effective and innovative work for its clients in the previous 12 months.
The Best of the Best selected by our judges.