BIMA Awards Categories
Which of the BIMA Awards trophies have your name on them this year? Check out the categories below and get ready for entries to open on Monday 2 March. The deadline to enter is Friday 10 April.
The Premium Awards honour the best of the best. All entrants have the chance to compete for the Grand Prix & Agency or Brand of the Year. Startup and Student of the Year need to be entered directly.
The overall winner of the BIMA Awards 2015 as determined by our judges.
Agency of the Year
This award will recognise a digital agency (or agency with a strong digital offering) that has had a brilliant 12 months. Entrants should provide up to 1000 words to support why they feel they are eligible to be considered for Agency of the Year.
Start-up of the Year
This award is open to tech or agency startups that have been in existence for less than 2 years. Entrants should provide up to 1000 words to support why they feel they are eligible to be considered for Startup of the Year.
Student of the Year
This category is for work produced by fulltime students studying courses of relevance to the digital industry. Entries should set out the challenge/brief and the insight and solution. Projects could include (but are not limited to) mobile app design, digital marketing innovation, social media campaign concepts etc.
Brand of the Year
This award will go to the brand judged to have had an outstanding 12 months. Possible winners could include (but are not limited to) agency rosters or in-house teams. Entrants should provide up to 1000 words to support why they feel they are eligible to be considered for Agency of the Year.
Jury prize for Best Work on a Smaller Budget
This award will honour the best work on a smaller budget, relative to industry norms for the project in question. The winner will be chosen by the BIMA Awards jury from the full field of entries.
Jury prize for Best Single Execution
This award will honour the best single execution, as opposed to campaigns. The winner will be chosen by the BIMA Awards jury from the full field of entries.
Projects that provide or promote automotive products and services.
B2B & Professional Services
This category is for projects that provide or promote business-to-business products/services or professional services (including but not limited to financial, PR, accounting, legal services).
Projects that promote consumer goods.
Ecommerce projects or those that promote consumer retailers.
Projects that provide or promote consumer services.
Projects aimed at educating or raising awareness among a target audience or to provide or promote educational products or services.
Projects to engage an internal audience, from employee portal development to email newsletters.
This category is for projects that provide or promote media or entertainment-related experiences, products or services. Includes (but not limited to) film, TV, publishing and music.
Projects for public bodies or the public good. Includes (but is not limited to) projects for charities, arts & cultural organisations and the public sector.
Sport & Leisure
This category is for projects that provide or promote sports or leisure products or services.
Travel & Attractions
This category is for projects that provide or promote travel-related products or services (including, for example, city commuter solutions) or tourism-related products or services.
Well-being & Health
This category is for projects that provide or promote health, healthcare and well-being (including but not limited to pharmaceuticals, beauty and fitness).
This category is for projects that achieve results through expert use of digital copywriting or online editorial content and that overall show an expert editorial approach.
Projects that make expert use of metrics, segmentation or targeting to improve a person's experience with a brand, product or service.
Interactive, immersive experiences. This category is for projects that achieve results through the use of 3D environments, virtual reality technology or high-spec digital gaming experiences on consoles and similar hardware.
Campaigns that use no less than three forms of media including digital to reach a target audience. Entries must provide evidence of the unique value added by digital.
This category is for proximity marketing and projects that utilise digital out of home, including (but not limited to) interactive billboards.
Projects that provide an excellent user experience specific to a mobile platform or a seamless experience across platforms and devices. Campaigns that achieve results specifically through expert use of mobile should also be entered here. [NB: native mobile or tablet apps are better suited to the Native Mobile Apps category]
Native Mobile Apps
This category is for mobile or tablet applications downloaded to devices, including games.
Paid-for digital media campaigns that make use of PPC, affiliate marketing, SEO or associated tools and techniques.
This category is for campaigns or strategies that achieve results via social media channels.
UX & Service Design
This category is for projects that put the user at their heart, delivering an outstanding product, service or experience as a result of careful application of UX or service design principles.
This category is for projects that achieve results through expert use of branded entertainment, interactive video or use of video digitally.
Web Design & Build
This category looks for excellence in the design and build of a new site, or the substantial and significant re-launch of an existing site. Entries in this category will have great UX and will most likely make expert use of responsive or adaptive design and other best practice techniques whilst continuing to break new ground and explore new approaches.