BIMA 2009In association with Digital Arts
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fig 5. Committee
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Awards Chair
Chris Kempt - Founder & MD, Kempt
Chris has spent way too much time in front of a computer. After scoring a degree in Fine Art in '98 he decided against a career in fast food and chose to pursue his love of the internet professionally, a decision which he has never regretted to this day. Chris founded Kempt in early 2003 after hastily quitting his job running MinistryofSound.com.
Kempt are a digital marketing agency that specialise in the production and promotion of online, virally distributed content, predominantly games. They are responsible for some of the biggest trafficking virals ever recorded such as the mammoth hit King of Defenders which has to date received over 57 million visits, nearly 5 million in the UK alone.
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Committee Member
Rob Corradi – MD, NeonState
Rob's career in interactive began in game design for home computers during the 80's. Later at University he won a year's placement at IBM's Research labs which was the foundation of a career in digital that lead to key roles at top UK agencies of the nineties. A desire to keep creative standards high during the dot-com mania saw him going independent to find a new way of doing things - the result was digital agency Preloaded, founded in 2000. During his nine years at the agency it built a global reputation for its games and branded entertainment, winning many high-profile awards. More recently Rob moved on to form consultancy NeonState, offering creative strategy, interactive direction and design for entertainment and lifestyle markets.
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Committee Member
Alastair Duncan - Chairman, AlternativeGenius.net
Alastair is one of the UK's most experienced digital business leaders. Having developed the first commercial interactive TV network with the BBC in the 1990s, he joined the board of advertising agency Ammirati Puris Lintas to head up new media. Outputs included the first URL on a packaged good in the UK for Peperami, the multi-award winning www.mini.co.uk, and NatWest's online banking service. He started up Zentropy Partners in 2000, twice Agency of the Year before he merged it with McCann Erickson in 2005 to form MRM Worldwide, ranked the UK’s 5th biggest marketing-focused agency in 2008 by New Media Age. He has advised Intel, MasterCard, Microsoft, Unilever and Nestle at global board level on how to manage digital change. He is currently developing a new wiki-creativity ideas network. Alastair is a Fellow of the RSA, Member of British Design and Art Direction and one of the original members of the Digital Marketing Group at the IPA. He was elected to the BIMA executive in 2009. He tweets at @AlastairDuncan and blogs at www.participationmarketing.co.uk.
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