The Terms & Conditions

These are the terms and conditions upon which each Entry to the BIMA Awards shall be subject. If the British Interactive Media Association (“we”, “us”, “our”, or “BIMA”) accept an entrant’s (“you”, “your”, “yourself” or “entrant”) Entry, you will be bound by these terms and conditions and your Entry shall be considered and judged in accordance with these terms. We reserve the right to amend these terms and conditions at any time and such changes shall be deemed notified to you by their publication online. Click the topics below to find out more, or click here to open all the sections.


1. The following terms shall have the following meaning in these terms and conditions:

‘BIMA Awards’ means the media competition known as the BIMA Awards whereby Interactive Multimedia is judged by BIMA and awards are given in relation to the Categories.

‘Category’ means each particular category of award to be granted and presented by BIMA in the course of the BIMA Awards as more particularly listed and detailed on the Website.

‘Closing Date’ 1 April 2016.

‘Interactive Multimedia’ means software programs which enable the user or viewer to influence the course and/or content of the software, and which contain a significant number of at least any two of the following: (a) still or moving pictures, (b) sound or music, (c) animation or graphics.

‘Delivery Platforms’ means such platforms for storage of Interactive Media which are acceptable to BIMA including, for published and commissioned titles, optimal disc formats including, CD-Rom and DVD, and magnetic discs including removable hard drives and purpose-built Kiosks, applications delivered on the World Wide Web or proprietary networks, and for mobile projects any portable digital device.

‘Entry’ means your entry for your Interactive Media to be considered for entry in the BIMA Awards.

‘Fee’ means the relevant entry fee corresponding to the relevant Entry according to the relevant Category for which the Entry is made as set out on the Website.

‘Judging Criteria’ means the criteria and bases for judging Entries and granting awards to Entrants in the course of the BIMA Awards.

‘Kiosk’ means a special purpose computer designed for public access located in a public space providing access to and delivering Interactive Media.

‘Website’ means the BIMA website accessible at

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BIMA Awards Entry Formalities

2. In order to validly enter the BIMA Awards, each Entrant must be over the age of 18. All Entries must be submitted in the English language via the online entry form on the Website, and the Entry must be accompanied by all relevant software if applicable, and appropriate Fee (except for free entries) submitted in accordance with these terms. Each Entry must relate to specific Interactive Multimedia identified in the relevant Entry and must be submitted to BIMA in accordance with these terms and conditions and by submitting an Entry you confirm that you accept these terms and conditions and you have the agreement of all parties associated with the project that the submission be made.

3. Each Entry must be completed in full and received by BIMA on or before the Closing Date together with the Fee. Entries received after the Closing Date may be disqualified in which case they will not be considered by BIMA and the entry Fee will be forfeited. Entries which are not fully functional will be disqualified by BIMA at its sole discretion and any entry Fee shall be forfeited.

4. In the event that an Entry is inaccurate or incomplete, does not comply with these conditions for entry or is deemed, at the sole discretion of BIMA, ineligible for any other reason, then the relevant Entry will be disqualified and the entry Fee will be forfeited. For the avoidance of doubt the entry Fee is non-refundable.

5. No Entry will go forward for judging by BIMA unless full payment of the Fee is received before judging commences, as notified on the Website. Further information relating to an Entry shall not be admissible after the Entry is submitted via the online entry form.

6. In the event that Entrants wish to make special arrangements for the judges to experience an Entry, for example via an uncommon device, approval must be gained and acceptable arrangements made with the BIMA office prior to the judging of the relevant entry and any associated postage or courier costs are to be borne by the Entrant. For the avoidance of doubt, BIMA Awards judges will not be expected to travel to view any Entry.

7. Entries which have been entered in a previous BIMA Awards competition and have not been significantly updated, are not eligible for this year's competition and will be disqualified from this competition. The sole caveat to this clause is any Entry submitted into a Sector category that is identified by the Entrant to be for the purpose of customer retention and determined at BIMA’s sole discretion to be so and that has been subject to iterations or improvements by the Entrant since 10 May 2014.

8. You may submit any number of Entries to the BIMA Awards.

9. You may place your Entry in more than one Category.

10. You may make more than one Entry in any given Category.

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11. It is a requirement that any passwords needed to open programs or websites be submitted at the time the Entry is submitted. Any password must remain active and the entry remain viewable until the end of September 2016.

12. If the Judges find that they are unable to access any Entry because of failure to disclose the password when the Entry is submitted, the Entry may be disqualified and the entry Fee forfeited.

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Judging Entries

13. BIMA shall consider each Entry through a judging panel as listed on the Website on its merits and on the basis solely of the information and Interactive Multimedia referred to in the relevant Entry and at its discretion all Entries shall be considered in accordance with these terms and conditions and the Judging Criteria.

14. Judging will take place May to July 2016 or as otherwise decided by BIMA.

15. BIMA will shortlist certain Entrants to go through to a final judging phase. Winners in the Categories will be announced by BIMA at the Awards presentation ceremony on 15 September 2016 and such winners will be selected by the Judges from the shortlist.

16. BIMA’s decisions relating to short-listing and granting of awards in the course of judging the BIMA Awards is final and BIMA will not enter into any correspondence or discussion with any Entrants on any subject nor will BIMA accept any submissions or representations or appeals with regard to such decisions, and BIMA reserves at its sole discretion the right to:

  • disqualify Entries which do not comply with these conditions or for any other reason;
  • not to make any particular award in any given Category;
  • move an Entry to another Category without notice, if BIMA feels it would be better suited in the relevant Category;
  • disqualify any entry that is a production of two or more companies that does not have the agreement of all parties for the entry.
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Limitations & Disclaimer

17. BIMA will not be responsible or liable, financially or otherwise, in respect of any malfunction of any Interactive Multimedia or any other event related in any way to an Entry or the judging procedure.

18. BIMA accepts no responsibility, financial or otherwise, for:

  • any promise or indication made public before an Award is formally announced;
  • any damage whatsoever caused by any actions taken by BIMA in relation to any particular Entry including damage to any Interactive Multimedia submitted with Entries.

19. In no event shall BIMA be liable whether in contract, tort, by statute or otherwise in respect of any loss of profits and/or loss of business for any special, indirect, incidental or consequential loss or damage arising out of or in connection with the BIMA Awards, including without limitation: loss of revenue, loss of anticipated savings, loss of business and/or goods, loss of goodwill, loss of use, loss and/or corruption of data and/or other information, including as a result of loss or damage caused by or to Interactive Multimedia submitted with Entries.

20. Nothing in these terms and conditions shall exclude or restrict our liability for fraudulent misrepresentation and/or for death or personal injury to the extent that such injury results from our negligence or wilful default.

21. For the avoidance of doubt, entrants agree and accept that they will be solely responsible and liable for any and all damage caused by their Entry or the Interactive Multimedia submitted to BIMA therewith.

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Free Entries & Discounts

22. Members of BIMA with a turnover of more than £1million/per annum shall be entitled to the following free and discounted Entries to the BIMA Awards:

  • two free Entries, subject that such Entries are for two separate and distinct Interactive Multimedia projects; and
  • the same project in a second Category will be charged at the full member's rate of £220+VAT. Any subsequent entries of the same project will be charged at £175+VAT per Category.

23. Members of BIMA with a turnover of under £1million/per annum (which includes the membership bandings formerly known as Associate or Institutional Members) shall be entitled to the following free and discounted Entries to the BIMA Awards:

  • one free Entry; and
  • the same project in a second Category will be charged at the full member's rate of £220+VAT. Any subsequent entries of the same project will be charged at £175+VAT per Category.
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In the event that Your Entry wins a BIMA Award

24. Entrants are asked to provide screenshots and a synopsis of their Entry at the time of submitting their Entry, to be used for display during the BIMA Awards Night in September 2016 and/or to publicise your win. Entrants authorise BIMA to publicly display all and any such screenshots and information provided to BIMA for this purpose.

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25. The BIMA Awards honour the best British digital marketing or interactive media work in the past year. Therefore work entered into the BIMA Awards must:

  • Be digital or have a substantial and significant digital component.
  • Be the work of a British agency, office or organisation and/or be for the British market.
  • Have been launched, re-developed or shown substantial, measurable progress during the eligibility period which runs from 2 May 2015 to 1 April 2016 inclusive. The sole exception to this is set out in point 26 below.

26. Entries into a Sector category that are identified (and judged by BIMA) as having been for the purpose of customer retention are not subject to the above eligibility period. Entrants taking advantage of this exception must include data on the retention or advocacy results achieved in the past year.

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Governing Law

These terms and conditions shall be interpreted in accordance with and governed by English law.

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Contact Information

The BIMA Awards 2016 – The BIMAs™
British Interactive Media Association | Tel: + 44(0)20 3538 6607
Postal address: 49 Greek St, London W1D 4EG //

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